Wednesday, October 17, 2007

IE Tip 54: American Marketing Association: Discover Your Marketing Power

The American Marketing Association (AMA) is one of the largest professional associations for marketers, with 38,000 members worldwide. As an indie entrepreneur, the AMA is a wonderful resource since you are most likely the sole or primary PR/marketing person for your company. The AMA website contains a lot of articles and resources on marketing topics, and although some of them are more academic than practical, the articles contain industry-specific statistics that may be useful for those of you writing business plans and need to find industry data for your specific business line. Some articles worth a quick read include those on branding and multi-cultural marketing.

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