IE Tip 3: MediaBistro.com: Be Your Own Publicist

Although directed towards freelance media professionals, MediaBistro.com is a very helpful site for creative entrepreneurs. I find the forum particularly helpful, where you can post questions (and get answers) to issues like how to get product placement and self-pitching to magazines. If you're lucky enough to live close to cities where they offer courses, you can take a class on topics like Understanding the Web (learn about blogs and RSS feeds) and Intro to PR (for those who want to do self-PR).